富豪谷底求翻身第一季

P1

• Rebuilding Erie, it's a marathon, not a sprint.
• Cover the basics first - you can't build a business when survival is your fulltime job.
• Finding a job - it's just like fishing. The more lines you have in the water, the better chance you have of getting a hit.
• Recognize your strengths and weaknesses - a lot of jobs in Erie for which I don't remotely qualified for.
• Find your buyer first and work backwards. Based on what they want.
• There's so many times that people throw away things of value. They just have to find a buyer to connect to.
• People miss out on a lot of opportunities when they panic and quit too early.
• Don't judge a book by its cover.
• No job is beneath you - working hard at a job, any job, builds confidence and gives you selfworth. That confidence will help catapult you to the next level.
• Diversify your efforts.
• Buy low and sell high.
• A relationship is what sales is all about. The key is knowing how to read people, convincing them that they need what you're selling.
• Tap into the herd mentality - get in front of a group, and sell them. If you can get just two people in that group to buy what you're selling, odds are the whole herd is gonna follow.

P2

• Find your buyer first and work backwards.
• Identify a need and fill it - the trick to starting a successful business is to choose something the market needs and build a great team.
• I'm gonna need some serious startup funds to get this business off the ground. The best way that I know to make big money is in real estate. So I want to buy a house to flip it to cover the startup costs for my business. But for now, I need to think on a smaller scale.
• Craft beer business - people are spending money on it. The industry is in continual growth. It has the potential to scale nationally. It's a collaborative field.
• Surround yourself with people who can strengthen your weaknesses.
• Know your **** - make sure you know all aspects of the business.
• Human capital - most important criteria for hiring someone is their personality. I need people with managerial skills, brewing experience, food component. But I don't have any money to pay them. It's sweat equity.
• I care about if somebody is gonna fight hard, going to stay long, and going to believe in the company. I'm looking at their eyes. I'm seeing if they stare back at me. I'm seeing how long they blink.
• Instill confidence - if your team doesn't believe in you, you're going nowhere. Make sure your team believes in the vision as much as you do.

P3

• Be ready to pivot - not every deal goes as planned. A good business person is always prepared to handle the quick turns and failures that come with starting or running a business.
• Surround yourself with experts
• Do your due diligence - just having a great idea doesn't mean it's right for the market. Always research and vet your business before you get too far down the road.
• 1. BBQ and beer restaurant. 2. Go national with sauces and rubs. 3. Bring in local beer. Diversifying my business effort will get me to my milliondollar goal. Now I need to sell my team on the idea.
• What would an IT system look like that would really enable this business to run as efficiently as possible.
• Underdog needs to be worth a million dollars very quickly. One way that I can quickly scale up is by creating my own brand of beer that is made by the craft brewers and then take that national.
• Venn diagram.
• Know how to motivate - how do you push someone to be better without knocking them down? How to read people? What tactics to use in order to motivate them to step it up?
• There's all different styles of leadership. What I fall under would be called 'servant leadership'. I want my employees to feel that I work for them. Tell me, give me feedbacks.
• Knowledge is power - you have to know what you're talking about when you sell your product.

P4

• If you're going to build the American dream, be prepared for setbacks. It's how you recover that counts.
• Chris Sirriani is like the godfather of craft beer in Erie. If I can get him on board, I think all the others around town will follow.
• Turn rivals into revenue - always eliminate potential conflicts by striking deals that are mutually beneficial.
• Create space for talent - if you don't have a space for the talent you met, create one.
• Streamline the pitch - a too large picture confuses suppliers. Less is more. Focus.
• "No" is the start of the conversation.

P5

• Find people smarter than you.
• Set your own table - actively seek out opportunities to be successful. Don't wait for the perfect opportunity to fall into your lap because it never will.
• Business is tough that people are gonna eat you up. This is about you fighting for every scrap you can get.
• Don't let a setback kill your confidence. You're gonna have them, no matter what. It's inevitable. Take it and learn from it. These are the days you fight. Because that's the only way you win.
• Lose the battle to win the war. Selling house is not the war; the war is to build a million-dollar business.
• (Once bitten twice shy)

P6

• Don't pigeonhole your players - while Matt the beer director, he is an ultimate MacGyver. There isn't a tool he can't use, and he can help Chris Trotte to finish the smoker.
• Majority of time when I worked well, I had competent people who knew what they were doing. I am nervous, but the more confidence we have for Christine, the more chances we are gonna have to win this whole thing.
• Check your plane before you fly it - pilots go through an exhaustive checklist before they take off, because lifes are at stake.
• If things go wrong, don't go with them - the ability to remain cool under pressure is what sets apart the pros. I remember at the height of the financial crisis, I walked outta a deal very upset. I said I would never work with them and I would never do a deal. But I needed to make a deal. So they withdrew my original deal, came back and charged me an extra 50% on top of what I was trying to get. Why? Because I lost my cool.
• Managing cash flow issues are something that people starting a company deal with everyday.
• (I thought the financial crisis in 2008 was bad. This takes the cake.)
• This is what it's like to start a business. It's messy, and the only way to get throught it and be successful is to have the right people around you.

P7

• Shut up and listen to the experts. Open your ears to the experts you surround yourself with recognize they are offering up feedback to help you succeed.
• Ribfest is the opportunity to see how they can work together under pressure.
• Interviews don't tell you everything. Cream rises to the top during the Ribfest, and it's Ashley.
• Leaders need to step up. Christine is responsible for inventory. She should have known how much stock she would need to hit today's sales target.
• If you can't stand the heat, get out of the kitchen.
• Adults are grown children. They just need somebody to listen to them.
• When conflicts rise, combat is optional. Don't react at companion in the midst of a war.
• When everybody else packed up and left because of the bad weather, we kept serving. I won't quit. The weather is an excuse. When you make excuses, you never reach your goals.
• Endure more pain than anyone else - the reason why I've been successful is that I push through tough times and endure more pain in my competition and ensure I don't quit.

P8

• Don't confuse effort with results - spinning your wheels only works when you are going forward. It's a given that we all have to work hard, but it's about working smart. It's about what did you get done at the end of the day.
• People deserve hand-ups not handouts. Underdog team worked its tail off and they deserve the money. I don't feel I'm giving them anything.
• Don't make excuses.
• With talent, hard work, intuition and ultimate resilience, you'll find that taking the risk can manifest your dream. When we bet on ourselves and work together, we keep the American dream alive.

从Glenn走进伊利市的商业培训中心开始，我从头到尾都是不可置信的表情，我被这个机构的存在震惊了。这里可以免费查到本地的产业类型、排名靠前的企业、各家的营收和利润率？等等，并且还可以找到负责人，负责人都愿意跟他见面，工作人员还可以给他评估创业计划的可行性……要知道，Glenn几乎是一个流浪汉，除了没钱，还没有任何信用基础，即使这样，也可以得到全面的信息和专业的商业咨询服务——这是真的吗？ 即使有拍摄团队的加持，这依然相当惊人。

透明且公开的商业大环境，是每个人公平创业的托底。国内的行业是靠隐藏信息、甚至刻意制造不对称来赚钱，他们则相反，所有的东西都是摆在明面上的！彼此的商业根本逻辑完全不一样。

有一个环节我觉得他失误了，酿酒执照的申请周期是法律明文规定，按理在网络上应该是公开信息啊，他却咨询了律师，为几句话支付了1000美元。

另外就是具体的人。

除了男主个人的情绪控制和心理调节能力，一个不可忽视的背景是：他在现实中已经身价上亿，这是他自信心和情绪稳定的托底。他知道自己随时可以退出，不可能崩溃，而真正的穷人是毫无退路的，这一点确实决定了心态的根本区别。

他几次流泪的经历让我非常有感触，虽然整个节目的环节不一定都是真的，但那几次都是真情实感。一次是他在公益组织负责给穷人打饭，一天的工作结束后，他终于明白那些人为什么完全丧失信心更别提野心，因为长期饥饿会彻底摧毁一个人的意志，只要能吃到饭就已经满足了，心无余力，只够操心下一顿饭在哪里。

大概是从四五年前开始，我不再疑惑一部分人“为什么不善良”。

善良也是需要条件和资本的，有些人确实没有条件善良，善良只会让他们的不幸增生，保持不作恶就可以了。

还有一次是他发现自己给了设计师Dawn太大压力，因自责而流泪的时候。

最后就是奖励环节，当他给Dawn开出一张大额支票，Dawn激动得哭了，而他也因为Dawn的反应感动哭了。这里我也看哭了。现实中有许多人像Dawn一样，创造的价值远远超过他们得到的酬劳，但他们没那么幸运，能遇到一个富豪来奖励他们的付出。

在招聘环节，没有留下来的应聘者可能被节目组去掉了，但Glenn还是在几天内幸运地遇到了很多靠谱的员工，技能过硬，人品靠谱，而且愿意一段时间不要报酬，义务干活。（在同样规模的国内小城市开店，我花费半年，提供标准薪酬，依然没有招到一个合适的员工……）

拍摄团队的存在让他几乎避开了一切形式的欺诈。

综上，感觉这部剧在真人秀节目里已经算登峰造极了，有一定的社会意义，个人心态和思维方式都有很强的学习价值。